ProCook Group PLC is the UK's direct-to-consumer specialist Kitchenware brand. It is engaged in the designing, sourcing, and retailing of high-quality ranges of cookware, kitchen accessories, and tableware. Its kitchenware ranges offer a choice of over 1,600 cookware, kitchen accessories, and tableware items, all priced to appeal to a broad spectrum of customers across mid to premium price points. The Group has two operating segments, E-commerce and Retail, and the majority of its revenue generates from the retail business.